In-person, Seasonal Pop-Ups Return July 2022

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Chicago's Atelier Shop Small Chicago | open year round | new stock added weekly


Established in 2006 in Chicago's Near West Side as headwear brand Tonya Gross Millinery, Shop Small Chicago is a Marketplace for American Design - MAD for short. MAD for Chicago, specifically.

We're a hyperlocal retailer, event producer + accessories design brand. We create platforms that connect shoppers to Chicago's best brands + products made in Chicago + the USA, including our own line of hats + accessories.

A woman-owned business supporting other woman-owned brands.

Shop online year-round and in-person seasonally at our retail store + pop-up shopping events. Wanna sell with us? Visit our Call for Brands.

We love small businesses and THANK YOU for shopping local and supporting small businesses like ours!